Owning a Social Media Account: Getting Started
Irvine Health employees may be interested in engaging in social media for
work-related purposes or they may be asked by leadership to participate in
support of UC Irvine Health’s organizational objectives. This guide covers how
UC Irvine Health entities and departments can start and maintain an official
social media presence on primary social media sites such as Facebook, Twitter and YouTube. It
also reviews best practices for successful implementation.
- Identify goals
do you hope to accomplish, who do you wish to engage and what content do you want
to share? Next, choose a social media tool that best meets these goals. Are
short messages on Twitter a good fit? Do you have announcements and photos that
would be best shared on a Facebook page? Or do you mostly want to share videos
Tip: Don’t try to do it all. Focus on building a strong presence on
one site at a time.
- Secure approval of the department head or director
on behalf of UC Irvine Health, including the establishment of social media
identities representing any UC Irvine Health department or organization, must
be approved and coordinated through the department chair or the director of
your program, institute or center.
your social media administrators
the primary individuals who are responsible for maintaining and monitoring the
proposed social media site. Each administrator must be familiar with and agree
to comply with UC Irvine Health Social Media Participation Guidelines, as well as the HIPAA Social Networking Employee Policy.
- Create an identity
Create a profile name that clearly and concisely identifies your department, program, center, organization or group and its UC Irvine Health affiliation. Tip: Always try to use “UC Irvine” instead of “UCI,” in accordance with the University of California, Irvine Nomenclature. Good example: “UC Irvine Medical Center” Bad example: “UCI Med Cntr.”
- Notify Marketing & Communications
When you create social media
identities that are a part of UC Irvine Healthcare or UC Irvine School of Medicine, please notify Marketing & Communications.
This is required to ensure accountability as well as cross-promotion.
- Build out and experiment
social media platform has its own standards, styles and expectations. Take the
time to learn how these communities work. Build out the profile on the social
media site and spend time populating it for a few weeks. Share these efforts
within your work group and ask for feedback. Tip: Have the site up and running well
before you plan to launch it so that your administrator can become comfortable
with maintaining the site.
your social media presence.
Tip: Send emails to existing contacts and add
easy-to-find links to your social media presence on the website, mention others
or include links in your social media posts.
Important: Be sure to provide a link to the UC Irvine Health Social Media Participation Guidelines in
the information or bio area of your social media profile.