Owning a Social Media Account: Maintain and
a social media profile comes with a commitment to keep it updated and engaging.
This includes monitoring the page on a daily basis for comments and other user interactions.
Social Media Code of Ethics
following code of ethics applies when engaging in conversations on UC Irvine
Health-related social media platforms and other sites:
- Post only content that is
accurate and factual.
- Acknowledge and correct
- Reply to comments and messages
- Delete spam or comments that
violate UC Irvine Health guidelines.
- Link directly to online
references and original source materials.
- Disclose conflicts of
- Be clear about your role and
identity at UC Irvine Health.
The UC Irvine Health Social Media Participation Guidelines for Employees applies
at all times when posting content under the social media account. Important
points to remember are:
- Protected Health Information (PHI)
media sites are not appropriate places to engage in clinical discussions. If a
user is seeking medical advice, please direct them to official and secure
channels for assistance and appointments: 1.877.UCI.DOCS (877.824.3627). If you
are contacted by a current patient, refer the patient to myHealthcare to
establish a secure method of communication.
Do not post patient stories or photos unless you have
received the appropriate HIPAA authorization form signed by the patient.
Be sure to
obtain the consent of all involved parties for the right to distribute or
publish recordings, photos, images, video, text, slideshow presentations,
artwork and advertisements regardless of whether those rights have been
purchased or obtained without compensation.
note that many images used in official UC Irvine Health publications and
websites also have restrictions on their use. If you are unsure about the
rights to an image, contact Marketing & Communications at 714.456.5496.
be advised that social media profiles that have been inactive for more than six
months will be removed from the social media site.
that not all comments will be positive. The code of ethics requires you to respond
to negative comments professionally and to provide any additional information
that may help resolve the issue. Comments that do
not adhere to the UC Irvine Health Social Media Participation Guidelines should
be removed. That is why it is important to ensure that those guidelines are available
to your audience at all times. Contact the appropriate individual at UC
Irvine Health if you need assistance in addressing an issue. They are:
- HR/ Labor
Issue: Paul Kronheim, Labor/Employee
McCraney, Director of
Patient & Guest Relations
Hove, Director of Risk
& Regulatory Affairs
- Legal Affairs: Peter Schneider, Chief Health Sciences Counsel
- Security: Scott
Martin, Director of
Security: Jeff Barnes,
Information Security Officer